No founder, establishing act or primary record has been located for National Peanut Butter Lover's Day. Its earliest traceable listing is an entry in the 1990 edition of Chase's Annual Events, which dates the listing rather than the day.
What may be sold as peanut butter
By the end of the 1950s the question had moved from who made it to what could be sold under the name. A 1959 FDA press release reported a survey finding that products labeled peanut butter had cut their peanut content by as much as 20 percent, swapping in cheaper hydrogenated and vegetable oils.
FDA proposed a rule requiring 95 percent peanuts. In 1961 it came back with 90 percent and room for sweeteners. Three competitive brands entered the fight: Skippy, Jif and Peter Pan.
The manufacturers took the rule to court and lost. FDA's own history records that a federal appeals court affirmed the agency's order, and that the hearings made clear that strict standards worked to the detriment of both business and consumers.


