Garlic Jim's Famous Gourmet Pizza, a franchise chain based in Everett, Washington, nominated May 18, 2007 as National Pizza Party Day through Chase's Calendar of Events. The reference work's 2007 edition is the earliest one HathiTrust's index shows carrying the phrase.
The reward people argued about
That made it a target. In March 2007 the Campaign for a Commercial-Free Childhood asked parents to end their schools' participation, arguing that the program promotes junk food consumption to a captive audience.
Alex Molnar, who ran Arizona State University's Commercialism in Education Research Unit, called it "corporate America using the schools as a crow bar to get inside the front doors of students' homes." Two principals quoted in the same report defended it. One of them said "the positive effects outweigh other effects."


