Defenders of Wildlife began Sea Otter Awareness Week in 2003, after its marine program associate Jim Curland spent that year partnering with zoos, aquariums, research institutions and conservation groups to build a single week of public events.
A year of phone calls
Curland began early in 2003 so the pieces would be in place by autumn. He partnered with zoos, aquariums and research institutions, first in California and later in other states. The first week was celebrated that September.


